Painted Murals. Painted Everything.
Painted Murals. Painted Everything.
I get it. Big existential question. Eye roll. But seriously....
We experience it everyday.
At least to us.
/zamˈfôrēə/ , sounds like "euphoria" but with a "zam". noun.
The embodiment and aura of the perfect action, at the perfect time. Love motivates the action, and creates the moment. That moment is Zamforia.
Brief History
We started ZAM around 2005 by slinging t-shirts out of our Jeep because we had something important to say: Make Art. Do Love. Do something good.
Our first collection of tees said Love in different languages and they served as the foundation of Zamforia. As we grew and expanded over the past decades, so has our collection of art.
Who needs a simple logo, when you can have a logo that just keeps going. Something you've never seen before. Something more than "just a logo".
The Start
The Idea Was Planted
My sister drew a little sketch of the family for me.
I drew it back to her, filled it with color and added to it "Love in different languages".
Boom.
Love In Tibetan
The First Shirt
Google Translate wasn't a thing
and Tibetan dictionaries were hard to come by.
We went to a small Tibetan restaurant to get this first language.
Someone actually came out of the kitchen
to write it down for us on a napkin. Apron and all.
Forcing Growth
On The Road
It felt like everyday were on the road or at an event.
When we were, I'd cover a city in stickers or paint something on a wall.
When we weren't, I was in the studio.
All Shirts Came Packaged In Potato Chip Bags
Legend has it that some unopened bags still exist.
And yes, it was a real chip bag.
(Non-enviromentally friendly and made from Biaxially Oriented Polypropylene on the inside, low-density polyethene in the middle, and an outer layer of Surlyn®.)
Then we opened our first store.
We opened the store/studio on October 25, 2009. Everyday it was filled with fucking fantastic loiters of all kinds.
The kids just called it "The ZAM".
just wanted something to grow old with.
Just kept living.